A Kodak Moment to Reconsider the Value of IT
Harvard Business Review
OCTOBER 12, 2011
With Kodak balancing on the precipice , a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia.
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