Being the World's Largest Ad Agency Might Not Be Something to Brag About
Harvard Business Review
AUGUST 2, 2013
The new agency also promises to cut $500 million in costs, and because it will represent 20% of ad spending and 40% of some publishers'' ad slots, it could be in a great position to help clients get better rates. A Manager''s Moral Obligation to Preserve Capitalism Working Knowledge. But there may be more bad news than good.
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