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7 Marketing Technologies Every Company Must Use

Harvard Business Review

But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data. And since you usually pay on a CPM basis, you get tons of free impressions. Today smart marketers do know which half isn’t working. These insights can be applied to all of your online and traditional marketing.

article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data. And since you usually pay on a CPM basis, you get tons of free impressions. Today smart marketers do know which half isn’t working. These insights can be applied to all of your online and traditional marketing.