How Apple Pushes Entire Industries Forward
Harvard Business Review
SEPTEMBER 10, 2014
Apple Pay will be more secure, it will be easier, and it will probably be more profitable for the payments industry as a whole by shifting people away from cash (at least for the time being). The term was coined by the first CTO of the US Government, Aneesh Chopra. Apple used its power as an impatient convener to move an industry.
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