How Disney Found Its Way Back to Creative Success
Harvard Business Review
JUNE 3, 2016
Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. billion ten years ago, some in the industry thought he was crazy. In this, Disney and Warner Brothers provide an instructive study in contrasts. When Robert Iger, Disney chair and CEO, purchased Pixar for $7.4
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