Remove Finance Remove Focus Group Remove Technology Remove Time to Market
article thumbnail

Big Data In Your Shampoo?

Mills Scofield

Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well. They then took it one step further and asked, "How would you find the technology and material to meet this need?" Technology + Methodology. Robust + Comprehensive Insights.