About Lisa Petrilli Twitter, LinkedIN, EMAIL Lisa Speaking Hire Lisa RSS Why You Must Rethink Your Marketing 05 Aug How would your marketing change if your goal was to create advocates and not sales? Really stop and ask yourself that question: How would your marketing change if your goal was to create advocates and not sales? MORE >>

Understanding how to leverage the influence factor can make a defining difference in your ability to drive change, build cohesive teams, and to successfully implement strategic vision. As a leader your “Influence Quotient” is the IQ you need to pay attention to. With authority comes credibility, and with credibility comes influence. MORE >>

John C Maxwell once said, “ Leadership is Influence ”. To be clear, Leadership through influence is not a topic that can be discussed or “put to bed” to anyone’s satisfaction through one blog post, or even a thousand. That’s the influence factor. But, sometimes influence requires a measure of risk. Be Consistent. MORE >>

The ability to recognize that something is not in our Circle of Control or even our Circle of Influence allows us as leaders to focus our time and resources where we can make an impact on our business. You are becoming an incredible influence on my business. How about you? I’d also be honored if you’d consider subscribing here !) MORE >>

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. By publishing content, you can put yourself on the map. If your content is relevant and interesting, they’ll want more of it. MORE >>