article thumbnail

What Is Yield Management and Why Is it So Important?

Strategy Driven

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. However, these services’ market demand is not fixed and can go for long periods with minimal requests. What is yield management? What is yield management?

article thumbnail

Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Readers gain a better understanding of the most important influences to consider when making pricing decisions.

Price 50
article thumbnail

Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.