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What Is Yield Management and Why Is it So Important?

Strategy Driven

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ? It first began from the air travel industry.

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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 9
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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 8
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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. While business processes use advanced analytics to predict customer demand and production, knowledge workers must guesstimate whether or when they'll have bandwidth for a new project.

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Where Open Innovation Stumbles

Harvard Business Review

It is basic change management wisdom that any alteration of work routine is more naturally cursed for the disruption it causes than celebrated for the better outcome it will eventually yield. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8
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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. Price structures refer to the strategic approach through which specific transactional prices are set.

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