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What Is Yield Management and Why Is it So Important?

Strategy Driven

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ?

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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. Given the sheer number of tools being developed, this might be the rich area for business experimentation. Auto-analytics can democratize interventions that increase self-awareness.

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Where Open Innovation Stumbles

Harvard Business Review

Or: "the technology is close, but not quite developed enough." They're more fully developed, further along the R&D timeline, and often easier to modify for your application. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change. It might not actually work.

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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

Combined, the marketing orientation of the firm, and the economic understanding of value exchange, provides the foundation for developing insights required for executive decision making in pricing strategy. Evaluating the willingness to pay of millions of customers requires the development of a new corporate capability. Going Deep.

Price 50
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8