What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy. With limited purchasing power, low credit card usage, and poor delivery networks, it''s clear that the approach for e-commerce in developing markets has to be different than in the U.S.
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