Harvard Business Review

AUGUST 6, 2012

Toyota's decade-long investment in its Prius sub-brand ultimately succeeded in strengthening the company's reputation as a respected product innovator while allowing Toyota to capture first-mover advantage in the fast-growing hybrid category. Enable organizational agility.

Innovation 16

Innovation First-mover Advantage Chemicals Agility 16

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical. The project involved more than 20 sites around the world.

Globalization 15

Globalization Innovation Team First-mover Advantage 15

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical. The project involved more than 20 sites around the world.

Globalization 15

Globalization Innovation Team First-mover Advantage 15

Harvard Business Review

JANUARY 8, 2013

They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market. The danger, of course, is that while we are using uncertainty as an excuse to put off making strategic choices, the competition may be doing something else entirely.

Uncertainty 10

Uncertainty Strategy First-mover Advantage Fashion 10

Harvard Business Review

APRIL 7, 2014

Not only is it easier to differentiate brands when there is less competition, but also, products introduced during recessions will enjoy a first-mover advantage as the economy recovers. The family businesses’ proactive approach clearly helped them do better.

First-mover Advantage 10

First-mover Advantage Intangible Assets Sample Metrics 10

Harvard Business Review

AUGUST 27, 2018

Such acquisitions become more lucrative with rising first-mover advantages, pace of technological development, and network externality. Consider Yahoo and Whatsapp, which were acquired by Verizon and Facebook, respectively, in multi-billion-dollar deals.

IPO 11

IPO Company First-mover Advantage Intangible Assets 11

Harvard Business Review

DECEMBER 5, 2012

Before long, despite all the first mover advantages of Viagra, the competitors reduced Viagra's market share from over 90% to around 50%. In contrast, consider the following: Pfizer's blockbuster drug Viagra was patented in 1996, and went on the market in 1998.

Business Model 9

Business Model Innovation First-mover Advantage Apparel 9

Harvard Business Review

MAY 4, 2016

Despite having won the desktop with the introduction of Windows in 1985, and having the first mover advantage of introducing a mobile operating system several years before Apple or Google, Microsoft has lost the battle for mobile. That is a very short run compared to the great network industries of yore.

First-mover Advantage 8

First-mover Advantage Advertising Marketing Disruptive Innovation 8

Harvard Business Review

AUGUST 18, 2015

The good news for Microsoft is that it has a first-mover advantage, and can evaluate its platform partnerships to decide which third parties should be acquired, which should be exclusively available on Outlook, and which should be more tightly integrated.

First-mover Advantage 8

First-mover Advantage Advertising Business Model Brand 8

Harvard Business Review

AUGUST 28, 2017

Long-term: Work with academia or a third party to solve a high-impact use case (augmented human decision making in a key knowledge worker role, for example) with bleeding-edge AI technology to potentially capture a sizable first-mover advantage. Machine learning is a powerful tool, but it’s not right for everything.

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

MARCH 6, 2013

In many markets around the world, companies have the chance to seize a first-mover advantage by investing early in this growing consumer touch point, much in the same way that companies that made early, scaled investments in TV advertising in its youngest years secured long-term cost advantages.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

OCTOBER 3, 2017

In this example, it shifts Amazon’s business model from shopping-then-shipping to shipping-then-shopping, generates the incentive to vertically integrate into operating a product-returns service (including a fleet of trucks), and accelerates the timing of investment due to first-mover advantage from increasing returns.

Strategy 8

Strategy First-mover Advantage Business Model Retail 8

Harvard Business Review

AUGUST 20, 2018

The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley. Startups wrote business plans, generated expansive five-year forecasts and executed (hired, spent, and built) to the plan.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

DECEMBER 28, 2017

In this environment, multinationals that are willing to accept some risk and invest in the country could benefit from first-mover advantages – but only if the new administration follows through with much-needed economic reforms. billion a decade later. Now the country is at a crossroads. Years of economic mismanagement.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

NOVEMBER 7, 2018

Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

APRIL 3, 2017

It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.; when Uber was a late entrant, the Where to Play wasn’t a simple extension, and it exited after losing convincingly to first mover Didi.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

JANUARY 23, 2013

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. But as I advise my clients to do, I believe everyone needs to think about which platforms best speak to your strengths.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

APRIL 29, 2013

We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy. Frustration came quickly when we couldn''t launch localized country sites or hire teams fast enough to stay in front of the international imitators.

Globalization 8

Globalization First-mover Advantage Retail Business Model 8

Harvard Business Review

OCTOBER 12, 2018

In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-mover advantage. and Netflix has managed to make inroads into even those markets where Prime arrived first. Furthermore, strong competition in streaming already exists in many countries.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

OCTOBER 12, 2018

In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-mover advantage. and Netflix has managed to make inroads into even those markets where Prime arrived first. Furthermore, strong competition in streaming already exists in many countries.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

MAY 28, 2015

The good news: By engaging this market segment and rebuilding trust, health care companies can have a first-mover advantage. They must first develop gender smarts with customers and exhibit the behaviors women seek, as decision makers, to serve their needs.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

JUNE 12, 2012

But America's edge is eroding fast as it struggles to keep first-mover advantage over its innovations. Those companies' hardware and software platforms are the foundation for almost endless innovation by diverse users worldwide, a contribution no Europeans or Asians can match.

First-mover Advantage 10

First-mover Advantage GDP Technology Biotechnology 10