What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. In India there''s Flipkart , in Russia there''s Ozon , and in Thailand, Indonesia, and other South East Asia markets there''s Lazada. In some cases this is true.
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