The Market Wants Apple to Unveil a Time Machine
Harvard Business Review
JANUARY 16, 2013
What the naysayers are overlooking or ignoring is that one could have made a list for Steve Jobs that would look remarkably similar: Missed earnings: Apple posted a $247 million quarterly loss ( in 2001 , four years after Jobs took over — and the stock went UP in after-hours trading). Bad quality control: MobileMe, antenna-gate.
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