How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
In 2003 he launched an online, interactive "values jam" involving all employees for 72 hours to determine what IBM's values should be. He was comfortable making smart bets to position IBM for decades-long growth, such as creating the Emerging Business Organization to incubate new businesses and shield them from P&L pressures.
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