How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
In 2003 he launched an online, interactive "values jam" involving all employees for 72 hours to determine what IBM's values should be. Palmisano believes the technology industry requires "a high-performance, in-your-face, speak-your-mind culture." Directness. He's personable, but blunt. Microsoft's enterprise services stagnated.
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