McDonald’s and the Challenges of a Modern Supply Chain
Harvard Business Review
FEBRUARY 4, 2015
Part of this story relates to the provenance, or origins, of its products: Chains that provide more upmarket “fast casual” dining such as Panera, Chipotle, and Shake Shack have brands that speak of freshness, health, and trustworthy sourcing. McDonald’s woes offers three lessons for others about supply-chain transparency.
8 
Let's personalize your content