Remove 2013 Remove Gilbert Remove Marketing Remove Open-book
article thumbnail

Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Sure, people print nostalgic books and holiday cards, but that volume pales in comparison to Kodak’s heyday. Consider Fuji Photo Film.