How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling. I am the cofounder and CEO of BioLite.
8 
Let's personalize your content