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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling. With valuable learnings from the solar salesmen, we began the search to build our own dedicated team of salespeople to help us “open up shop” across each region of operation. I am the cofounder and CEO of BioLite.