James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. Audiences are increasingly skeptical. According to PQMedia, the U.S. Research by Eva A.
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