Remove 2019 Remove Film Remove Innovation Remove Technology
article thumbnail

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. And it’s particularly true when audiences like the film or show. Research by Eva A.

Bond 8
article thumbnail

Spice Up Business Prospecting with Video

Strategy Driven

The reality of 2019 is that this alone represents a large scope of the necessary skill set to get started using video at the sales level. This takes very little time and can be filmed with a camera at your desk. And sure, video requires a certain amount of proficiency, but you don’t have to be a Hollywood director to get the job done.

Video 10
article thumbnail

The Four Stops On the Way To Compelling Customer Story Content

Strategy Driven

The awesome thing is a single day of filming may yield multiple production outcomes: you might make one extended video for your YouTube channel, then use footage and soundbites for your social media feeds. Carefully curate it to funnel traffic in the directions necessary. Sean founded vidREACH.io

Content 51