Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. This leaves marketers scratching their heads.

Bond 8

Bond Productivity Products Advertising 8

Strategy Driven

JULY 27, 2019

The reality of 2019 is that this alone represents a large scope of the necessary skill set to get started using video at the sales level. This takes very little time and can be filmed with a camera at your desk. And sure, video requires a certain amount of proficiency, but you don’t have to be a Hollywood director to get the job done.

Video 10

Video Gordon Film Creativity 10

Strategy Driven

SEPTEMBER 13, 2019

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. Carefully curate it to funnel traffic in the directions necessary. About the Author.

Content 51

Content Gordon Video Budgeting 51