Resources

The ABC’s of Recruiting for Gen Z

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With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

How ZoomInfo Solves Recruiting Pain Points

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For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

The Data Intelligence Glossary for Recruiting and HR Professionals

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As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Why B2B Contact and Account Data Management Is Critical to Your ROI

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

2020 Database Strategies and Contact Acquisition Survey Report

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As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Best Practices for a Marketing Database Cleanse

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As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Cold Calling Tips and Tricks

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In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How to Overcome the Pain Points of Your CRM

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When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

3 Mistakes Organizations Make While Developing ABM Programs

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While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The Impact of Direct Dials on Sales Productivity

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Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

5 Essential Pieces of a Prospecting Solution

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As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

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Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

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In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

HR Benchmark Report: How to Recruit, Coach & Develop Teams

Do you really want a team of all-stars? Instead of trying to hire all Type A high performers, research shows it’s much more effective to hire a mix of personalities. In this report, Paycor will explain why and how to go about assembling, coaching, and developing effective teams at work.

3 Reasons to Invest in a Learning Culture: RECRUIT, RETAIN, ENGAGE

One of the least explored and most effective ways to drive recruiting, retention, and overall employee engagement is to establish a learning culture. If this is an area where you need help (or if you could just use a refresher) let Paycor walk you through actionable tips and insights on how you can develop the learning culture that works best for your business.

The HR Playbook: Reduce Turnover with Employee Benefits

Companies with the right mix of benefits saw a 138% drop in employee turnover. Learn how you can lower your employee attrition rate and retain top talent.

How to Build a Competitive Benefits Package

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. Learn how to build a benefits package that your employees will love.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.