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In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways pro

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To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

No one likes to feel alone - which is why the secret to employee engagement is building successful teams. Paycor surveyed more than 1,000 HR and finance leaders of medium & small businesses and found that only 31% said the teams they’ve built are, in fact, effective. Why the disconnect? The truth is, there’s too much emphasis on trying to create teams comprised solely of high performers.

Learning, growing, and career pathing are no longer perks; employees of all ages, but especially Millennials, see re-skilling and upskilling as critically important to their employee experience. Here’s the big ah-ha: More than ever, employees want to take control of and personalize their learning and career paths. That’s why HR leaders who crack the code of learning see big returns on their investment.

Paycor analyzed its customer base of more than 30,000 medium and small businesses nationwide and found that as organizations add benefit plans, there is a significant decrease in turnover. Regardless of the company’s size, those that offer the right mix of benefits outperform the competition. To make sure your company is following the right recipe when it comes to employee benefits, download their latest report.

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. It’s no longer acceptable to offer status quo or one-size-fits-all plans - employees expect more. More than half of employees say benefits are a top consideration before accepting a job.

Examining five years of anonymous data from over 6 million users in 170+ countries, Spigit has discovered that a culture of innovation can be measured – with a 99% statistical confidence level – by a metric called "ideation rate." Download the eBook now for an in-depth look at this groundbreaking study.

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Diversity, equity, and inclusion are critical for an organization’s success. And companies that take bold action to help ensure an inclusive workplace will win every time. Discover how your company can create a culture that celebrates DE&I while achieving higher revenue and growth.

Last year, we hosted the 2017 MVP Awards across three of our sites. In order to get ready for this year’s coming awards across even more of our sites, we’re catching up with some of our judges from the previous awards who offered their time and insight to make the awards even better. Take a look!

Every company wants to be a leader in innovation, but how can you tell if your company is really innovating or just going through the motions? See the 5 signs you might be faking innovation and what to do if you are.