Twelve Ways to Create Barriers to Competitors
Harvard Business Review
MAY 20, 2011
experience, its culture celebrating weirdness, and its 24/7 call center that will even find an open pizza shop presents a high bar. Others can associate with a common interest such breast cancer research (Avon), creativity (Sharpie), or outdoor hiking (Columbia). Zappos.com with its Wow! Brand networks. Self-expressive benefits.
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