Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
For billions of people around the world, sports are a matter of passion, touching lives by offering a depth of human engagement unparalleled in other activities. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement.
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