Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. Dream up and deliver breakthrough products that delight customers and ignite their passions; live a customer-first mentality; give customers a voice; and actively listen, respond, and react.
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