The $300 House: The Marketing Challenge
Harvard Business Review
DECEMBER 2, 2010
Today, Seth Godin examines the challenge of marketing to the world's poor. So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. As a result, it's extremely difficult to sell innovation to this consumer. Triple the U.S. population by three.
14 
Let's personalize your content