Agility, CTO and Marketing Strategy

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Agility

CTO

Marketing Strategy

What It Takes to Become a Great Product Manager

Harvard Business Review

DECEMBER 13, 2017

Contemporary organizations may do this process in a more agile and collaborative way, but the expectation is that PMs know best about what customers need and engineering is there to serve. Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc.

Productivity

Productivity Products Core Competence Management

CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

FEBRUARY 4, 2014

“Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP. The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.”. Bring complete transparency.

CIO

CIO Budgeting Enterprise Architecture Marketing

Leadership Digital

What It Takes to Become a Great Product Manager

CMOs and CIOs Need to Get Along to Make Big Data Work

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