Win Back Trust with Raw, Unscripted, and Real Messaging
Skip Prichard
MARCH 3, 2021
Simply speaking to our audience in a natural, unscripted fashion builds trust because it’s hard to hide. Raw as In-Process” refers to co-development, to how brands that communicate in frequent, collaborative bursts with their public create bonds of joint ownership. Is “heroic credibility” something we can credibly manage?
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