The Rise of WhatsApp in Brazil Is About More than Just Messaging
Harvard Business Review
APRIL 15, 2016
Now even larger companies, such as Lopes, a major real estate company, list WhatsApp as one of the main ways to talk to consumers. Even government agencies have adopted WhatsApp. For comparison, a good open rate for email is 22% , and a post performing well on Facebook is seen by 7% of the intended audience.).
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