Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Yet today, surveys show that as many as a third of U.S. That means you may have more success changing minds after making your audience feel good about themselves. And when put head-to-head with scientists talking about immunology, the story of her child will sway audiences every time. We all fall into these traps.
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