10 Tactics for Launching a Product Using Social Media
Harvard Business Review
APRIL 16, 2015
Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. This was a clever use of social media, but not the only launch tactic. Use visual social media to give people an inside look at a B2B company.
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