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B2C

Management

White Paper

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

Influence

Influence B2B Globalization Webinar

You Found Your Product-Market Fit. Now What?

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Generating a high volume of leads for the telephone sales rep is the key to making this model work.

Marketing

Marketing Productivity Products Learning Curve

To Grow Your Business Abroad, Partner with Local Influencers

You Found Your Product-Market Fit. Now What?

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