You Found Your Product-Market Fit. Now What?
Harvard Business Review
JULY 30, 2013
B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., With no travel budget and no field offices, the numbers pencil out nicely.
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