Remove Blue Ocean Strategy Remove Disruptive Innovation Remove Mauborgne Remove Porter
article thumbnail

Apple Versus the Strategy Professors

Harvard Business Review

That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. To quote Porter: "Strategy renders choices about what not to do as important as choices about what to do." Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to.