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What Apple Should Do with Its Massive Piles of Money

Harvard Business Review

In 1993, Apple distributed $273 million in buybacks and $56 million in dividends, even as profits plunged from $530 million to $87 million, compelling the company to do a $297 million long-term bond issue in 1994. Yet these careers and the returns that they can generate are not guaranteed. Employee education. Employee incentives.