Why Group Brainstorming Is a Waste of Time
Harvard Business Review
MARCH 25, 2015
To grow and innovate, organizations have to come up with creative ideas. The most widely used method to spark group creativity is brainstorming, a technique first introduced by Alex Osborn, a real life “Mad Man,” in the 1950s. But why doesn’t brainstorming work? You and Your Team. There are two main reasons.
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