The Rise of WhatsApp in Brazil Is About More than Just Messaging
Harvard Business Review
APRIL 15, 2016
It has changed how users expect to interact with companies and brands online, and it is forcing firms to use messaging to fulfill customer expectations. Now even larger companies, such as Lopes, a major real estate company, list WhatsApp as one of the main ways to talk to consumers. How can my brand help them solve that need?”
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