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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. Experiment #5: Microfinance Institutions.

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3 Things Driving Entrepreneurial Growth in Africa

Harvard Business Review

Another reason is that investors are myopically infatuated with snazzy technology. Another example is FunKidz, an upmarket Kenyan furniture brand that relies on Disney-like animal characters with an African twist. A realistic approach to making money might strike some as humdrum. Factors of Production.