Xbox Live: How an Old Tech Company Built a Social Media Juggernaut
Harvard Business Review
JUNE 8, 2012
Amid the flood of social media IPOs during the last 12 months, another "old guard" tech company has quietly built one of the most dominant, fiercely loyal and profitable social media businesses to date. You might have heard of it: The company is called Microsoft, and the social media business is called Xbox Live.
15 
Let's personalize your content