IKEA’s Success Can’t Be Attributed to One Charismatic Leader
Harvard Business Review
FEBRUARY 2, 2018
When we focus on the puzzle of the man, we overlook important, hidden elements of the company: the paradox of its history, its processes and routines, and its shared, embedded culture of innovation. For example, when the first IKEA catalogue came out in 1951, many retailers had similar, mail-order business models.
8 
Let's personalize your content