Twelve Ways to Create Barriers to Competitors
Harvard Business Review
MAY 20, 2011
experience, its culture celebrating weirdness, and its 24/7 call center that will even find an open pizza shop presents a high bar. To paraphrase Bruce Henderson , the founder of BCG, "the essence of strategy is to convince competitors not to invest in areas of strategic importance to you." Investment. Zappos.com with its Wow!
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