The Dangerous Tension Between CMOs and CIOs
Harvard Business Review
AUGUST 29, 2013
However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. That is very bad news for their businesses and, not incidentally, for their own careers. Surely there is truth to both sides'' complaints.
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