How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Experiment #5: Microfinance Institutions. In addition, stoves are difficult to transport from demo to demo. Photograph courtesy of BioLite.
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