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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

It’s a line that venture capitalist and Internet pioneer Marc Andreessen has trotted out a few times lately, attributing it to his former colleague Jim Barksdale. Peter Currie , our CFO, and I were doing it, and I said, “All right, one last question.” Or there are companies that are entirely focused on merchandise sales.

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