CIO Cost Center Marketing Marketing Strategy 
Harvard Business Review
OCTOBER 12, 2011
The CIO was Katherine Hudson, who is considered by many people to have launched the modern IT outsourcing movement while at Kodak. They're savvy about mobility, broadband internet, smartphone apps, and the value of a good CIO. In the early 1990s, Kodak's IT function was focused on systems and internal services.
Harvard Business Review
JULY 16, 2014
In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. To borrow a computer-science term, the denotational semantics are all wrong.
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