Cost Center Management Marketing Strategy Technology 
Harvard Business Review
JULY 16, 2014
Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. With the cloud, business units can take responsibility for their own technology.
Harvard Business Review
OCTOBER 12, 2011
It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia. It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen.
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