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Eliminate Slogans, Exhortations and Targets

Deming Institute

Watch this short video for a great story illustrating this problem in action: There may be cases in which incentives work only as intended, but I suspect they are relatively rare. Gipsie Ranney, The Trouble with Incentives: They Work. We forget the aim sometimes and put the goal in its place. In this case it wasn’t at all.

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